Gwangju Shinsegae Unveils 'Small Package' Gift Sets for Chuseok

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 8th that it will introduce small-packaged gift sets for Chuseok gifts to cater to the continuously increasing number of single-person households.

According to Statistics Korea's 'Future Household Projections,' the proportion of single-person households in the Gwangju-Jeonnam area was 32.6% last year, an increase of 14.9% from 17.7% in 2000. This is the second highest figure after the Chungcheong area (33.1%).

It is expected to increase to 39.8% by 2047, making it the highest among metropolitan areas.

Accordingly, Gwangju Shinsegae proposed 'small-packaged gift' sets for 1-2 person households at reasonable prices to reduce cost burdens.

The meat set, which was originally composed of 1.5 to 2 kg, was reduced to a 1 kg set, and the fruit set, originally composed of 12 pieces, was reduced to 6 pieces.

Usually, sets were composed and sold based on a 4-person standard, but considering single-person households, the sets were composed at about half the size to suit consumers' tastes with small packaging.

Small-packaged gift set products include the Han Family Budget Set No. 2 (1 kg) priced at 230,000 KRW, Apple and Pear Practical Set (3 apples, 3 pears) at 55,000 KRW, Apple Practical Set (6 pieces) at 55,000 KRW, Sprout Barley Steamed Buse Gulbi (5 fish) at 90,000 KRW, and Shinsegae Budget Abalone Set (8 pieces) at 138,000 KRW, among various other sets.

Honam Reporting Headquarters Reporter Shin Dong-ho sdhs6751@asiae.co.kr

This content was produced with the assistance of AI translation services.