Lotte Department Store Expands Meat and Produce Sections by 20%, Showcases 1,000 Products
Pre-Sale of Chuseok Gift Sets at All Stores Until the 19th
Lotte Department Store announced on the 8th that it will hold a main sales event for Chuseok gift sets at all stores until the 19th. With an expected increase in demand for non-face-to-face gifts, they will showcase a total of about 1,000 products, strengthening unique items and popular meat and fruit products from last Lunar New Year by 20%.
For meat and fruit, they secured rare items produced exclusively in Korea and collaborated with master artisans and renowned villages nationwide to prepare 'exclusive gifts' available only at Lotte Department Store. Representative products include the 'Jeju Black Hanwoo Royal Set' (2kg), limited to only 1,200 heads raised, which is 0.04% of the total Korean beef, and the 'Hanwoo & Ulleung Myeong-i Set' (Hanwoo 1.5kg, Myeong-i pickles 230g) made in collaboration with master artisan 'Seong Myeongrye'. The 'Food Avenue Naju Creative Pear Set' (9 pieces) is also offered in limited quantities per store.
Trendy health gift sets for the MZ generation (Millennials + Generation Z) are also on sale. These include the 'Super Matcha Tea Ceremony Kit Set' created in collaboration with the cafe 'Super Matcha' and the 'Granola & Greek Yogurt Set', which is popular among influencers.
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They also carefully selected premium products that are produced in extremely limited quantities worldwide. The representative product, the 'North Atlantic Bluefin Tuna Luxury Set' (2kg), is a natural product from Iceland, accounting for 0.4% of the global bluefin tuna catch, and is limited to 10 sets. The 'Petrus Old Vintage Collection' wine, with only 15,000 bottles produced annually and high collectible value, is sold in limited quantities of 3 bottles each according to production years (1979, 1984, 2003, 2004).
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