Sulbing launches 'ChicChoc Monster Sulbing'... Collaboration with Lotte Confectionery
[Asia Economy Reporter Moon Hyewon] Sulbing announced on the 8th that it will release the 'Chic Choc Monster Sulbing' as its second collaboration with Lotte Confectionery. Sulbing and Lotte Confectionery first collaborated in June through a promotion themed around 'Injeolmi,' featuring 'Injeolmi Sulbing' and 'Ppeongquaz.'
Through this collaboration, Sulbing partnered with Lotte Confectionery's representative product and long-standing brand celebrating its 25th anniversary this year, 'Chic Choc.' Boasting a dazzling visual and a monster-like size true to its name, it excels in both taste and appearance. It is an upgraded version of Sulbing's popular menu item loved by choco enthusiasts, the 'Oreo Choco Monster Sulbing.'
Not only does it contain whole Chic Choc biscuits generously, but the gelato-type chocolate ice cream blends perfectly to deepen the chewy and dense flavor unique to chocolate. Side toppings such as Oreo and other chocolate crumbles, cocoa powder, chocolate syrup, and whipped cream add sweet flavors and fun textures that are enough to blow away stress.
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The newly released 'Chic Choc Croffle' offers another kind of sweetness by topping a crispy-on-the-outside, moist-on-the-inside 'geotba-sokchok' croffle with Chic Choc, chocolate ice cream, and whipped cream. It is priced at 4,300 won and can be enjoyed as a single item.
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