CJ OnStyle "This Chuseok Gift Keyword is 'Practicality' and 'Premium'"

Delta Variant Spread and Strengthened Social Distancing Change Chuseok Gift Trends
Kitchen Appliances, Kitchenware, and Household Goods Focus on Practical 'Value' Products
Food Category Reflects Contactless Chuseok Trend with 'Premium' Products

[Asia Economy Reporter Kim Yuri] CJ OnStyle announced on the 7th that it will conduct TV home shopping Chuseok gift broadcasts about two weeks before Chuseok, with the keywords 'practical' and 'premium.' Kitchen appliances, kitchenware, and household goods are mainly organized as 'practical' products centered on collectible value that can be used practically even after Chuseok. The food category, including health foods, livestock, and seafood, will broadcast 'premium' products reflecting customer demand to express gratitude with high-priced gifts.

On the 11th, CJ OnStyle's living program 'Kang Joo-eun's Good Life' will sell the British tableware brand 'Portmeirion,' which can present holiday foods more elegantly. The 'Hurom Easy,' which allows you to enjoy juice by extracting vegetable and fruit concentrates without adding water, and the rice cooker 'Cuckoo Blackstone' from comprehensive health home appliance company Cuckoo Electronics will be broadcast on the 8th and 14th, respectively.

They have also prepared a variety of frying pans, which are the most frequently used in the kitchen. The 'Claddin Frying Pan,' made with a triple-layer structure from the bottom to the sides for excellent durability, and the German enamel specialist brand 'ELO Frying Pan' will be sold. 'Anbang Grill,' 'Eungok Cutting Board,' and 'Eco Byron Cutting Board Set' will also be broadcast.

On the 8th, the 'Choi Hwajung Show' will sell the 'Hanugo Bang Hanwoo Set,' which reduces unnecessary fat and selects only the top two-plus grade Hanwoo beef. On the 9th, 'Shinsegae Food Pogalbi,' made by hand-cutting 100% boneless short ribs to retain rich juice, will be featured, and on the 11th, 'Butcher's Cut LA Galbi,' selecting only the 6th, 7th, and 8th ribs known as flower ribs, will be broadcast. The premium Korean dining brand 'Sadaebu Jip Gotgan' will air LA Galbi twice on the 13th. Besides the representative Chuseok product Galbi, the unique delicacy 'Gourmet Lamb Ribs' can be found twice on the 8th and 10th, and on the 7th and 11th, 'Kim Hajin Hairtail' and 'Imperial Nuts' will be introduced, respectively.

CJ OnStyle will also hold a 'Jeonggwanjang Brand Week' featuring the premium health food brand 'Jeonggwanjang,' which the whole family can enjoy together.

Meanwhile, CJ OnStyle is running the Chuseok promotion 'Chuseok Benefits Abundant! OnStyle' until the 16th. Customers who purchase food and lifestyle category products at CJ OnStyle will receive up to 50,000 KRW in reward points (for two or more purchases, some products excluded). The premium product super-discount coupon raffle event 'Raffle OnStyle' will also be held until the 12th. You can purchase items such as Balmuda toaster, Staub cocotte pot, and Bernardo coffee cup set at discounts of over 90%.

Lim Jeonghyun, head of CJ OnStyle's living product division, said, "As this is the third contactless holiday, gift trends continue to change," adding, "We hope that through CJ OnStyle's Chuseok broadcasts, which actively reflect these changes, people can convey warm feelings to their family or relatives."

This content was produced with the assistance of AI translation services.