KleanNara Launches Regular Delivery of Household Items for 'Non-Face-to-Face Filial Piety in September'

Clean Nara 'Regular Delivery of Household Goods' Service Guide Image. [Photo by Clean Nara]

[Asia Economy Reporter Kim Jong-hwa] KleanNara announced on the 7th that it will offer a 'regular delivery service for daily necessities' for customers who want to carefully take care of their parents even non-face-to-face ahead of Chuseok, the major traditional holiday in September.

This was planned to inform customers who want to express gratitude to their parents before the holiday about the many benefits of the regular delivery service for daily necessities, which combines both 'convenience' and 'cost-effectiveness.'

KleanNara has launched a regular delivery service for daily necessities through the Naver Brand Store in line with the subscription economy trend. Customers using the regular delivery service can receive products cheaply while reducing hassle by setting the desired delivery date, delivery cycle, number of deliveries, and automatic payment. Products available for regular delivery include toilet paper, kitchen towels, beauty tissues, wet wipes, hand sanitizing tissues, and bidet wet wipes, and applications can be made through the KleanNara Brand Store.

KleanNara is planning not only subscriptions for single products but also set product subscriptions tailored to household types based on analysis of purchasing customer databases to provide more benefits to customers.

According to customer data analysis over the past year, small-pack products showed remarkable sales in independent households composed of one to two people. In particular, sales of toilet paper products with 18 rolls or fewer grew most significantly in independent households, and subscription products consisting of small quantities of wet wipes, kitchen towels, and beauty tissues that can be used for a short period will also be sold along with small-pack toilet paper products.

Despite the increase in independent households, considering that households with three or more people still account for about 66% of all households and that senior households, although consisting of two or fewer people, spend relatively more time at home, subscription products composed of large-pack products will also be operated in parallel.

A KleanNara official said, "We started the regular delivery service to maximize customer satisfaction in line with rapidly changing consumption trends," adding, "At the same time, since the delivery address can be set differently, it can be a way to carefully take care of parents."

The subscription economy has established itself as a trend in the domestic distribution industry, and demand from customers pursuing contactless consumption and convenience premium due to COVID-19 is expected to increase steadily.

Reflecting these trends, KleanNara plans to continuously strengthen its regular delivery service. To expand customer choices, it will broaden partnerships with subscription platforms other than Naver and build subscription services through open markets as well.

A KleanNara official said, "Subscription is a service that enhances our quality of life to the extent that a new term, 'convenience premium,' has emerged," adding, "We can now provide the most frequently used daily necessities according to each household's usage patterns. We plan to continue various attempts to satisfy customers." As an additional benefit, KleanNara will give kitchen towels usable for one year to customers who use the regular delivery service for more than six months.

This content was produced with the assistance of AI translation services.