Homeplus Launches Full Sales of Chuseok Gift Sets... "Variety Including Eco-friendly, Veganism, and MZ Generation Products"

Homeplus announced on the 6th that it will hold the main sale of Chuseok gift sets at nationwide stores and online channels from the 9th to the 22nd. Models are showcasing Chuseok gift sets at the Homeplus Gangseo store in Deungchon-dong, Seoul.

[Asia Economy Reporter Yuri Kim] Homeplus announced on the 6th that it will conduct the main sales of Chuseok gift sets for 17 days from the 9th to the 22nd at nationwide stores and online channels.

As the number of domestic COVID-19 confirmed cases continues to record four digits, there is a hesitant atmosphere about visiting hometowns regardless of social distancing levels or vaccination status. Homeplus said that this year, they expect an increase in customers sending Chuseok gifts and have prepared gift sets that can soothe the regrets of customers who cannot visit their hometowns while satisfying various lifestyles.

The price range is diverse, from products in the 10,000 KRW range, which are good for light gifting, to products over 100,000 KRW. This year, to reduce the burden on customers' shopping baskets due to rising prices, the proportion of gift sets under 30,000 KRW was increased to about 65%. Events such as 1+1, 3+1, 4+1, 5+1, 9+1, and 10+1, where the same product is given one more according to the customer's various purchase quantities, were also prepared.

Representative steady-seller products with high customer preference include ▲Naju Pear Set (55,000 KRW, discounted price with event card) ▲GAP Apple and Pear Mixed Set (54,000 KRW) ▲Haedongchanga Anchovy & Geogeumdo Seaweed Gift Set (39,900 KRW) ▲Nonghyup Safe Korean Beef Meat and Rib Mixed Frozen Set (156,000 KRW) ▲CJ Special Selection JH (36,330 KRW) ▲Dongwon Healthy No. 15 (48,500 KRW).

Riding the trend of premiumization of Chuseok gifts, sets including premium fruit Shine Muscat are introduced. ▲Schartz Quattro Mixed Set (99,000 KRW) ▲Schartz Triple Mixed Set (59,000 KRW) ▲Premium Shine Muscat Set (59,000 KRW) are sold.

Premium Korean beef sets over 400,000 KRW are also offered. ▲Black Label Korean Beef Tomahawk BBQ Steak Refrigerated Set (499,000 KRW) ▲No.9 1++ Grade Korean Beef Omakase Refrigerated Set (499,000 KRW) ▲Black Edition No.9 1++ Grade Korean Beef Grilled Refrigerated Set (456,000 KRW) ▲Antibiotic-Free Korean Beef 1+ Grade Sirloin and Striploin Refrigerated Set (400,000 KRW) are prepared.

As part of ESG management, eco-friendly gift sets supporting customers' ethical consumption are also prepared. ▲Organic Mixed Grains Set Grown Environmentally Friendly (29,900 KRW) ▲Homeplus Signature ASC (Aquaculture Stewardship Council) Certified Kijang Seaweed and Kelp Set (19,530 KRW) ▲ASC Certified Wando Abalone Set (95,200 KRW), etc.

In line with the veganism trend, vegan wine sets are introduced for the first time. The representative product is 'Natural Natura Cabernet Sauvignon + Chardonnay' (53,900 KRW).

For MZ generation tailored products, ▲HBAF Popular Almond Gift Set (29,900 KRW) ▲Jim Beam Highball Package (32,000 KRW) are sold. Premium oil sets that go well with steak or pasta, ▲Lachinata Bonita No. 1 (63,400 KRW) ▲Mantova Spray Oil Set No. 1 (39,900 KRW) are exclusively available at Homeplus.

During the main sales period, customers paying with 14 major event cards and My Homeplus membership members will receive up to 50% discount benefits and gift certificates according to purchase amount. Customers can receive gift certificates or instant discounts up to 500,000 KRW depending on the purchase amount. Free shipping is provided for purchases over 30,000 KRW, and same-day delivery is available for online orders to enhance customer convenience.

On Homeplus online, a 10% discount coupon (up to 100,000 KRW) is provided for purchases of Chuseok gift sets over 100,000 KRW. At Homeplus Express, a sticker mileage event is held for customers who purchase over 20,000 KRW with Shinhan or Samsung cards.

Lee Chang-soo, Head of Trade Marketing at Homeplus, said, "Due to the prolonged COVID-19 situation, gift deliveries for holidays have increased instead of hometown visits, and there is a trend to reflect personal preferences even in a single gift. We hope everyone has a warm and happy Chuseok with various lifestyle-tailored gift sets prepared by Homeplus."

This content was produced with the assistance of AI translation services.