[Asia Economy Reporter Minji Lee] Shinhan Financial Investment announced on the 6th that, as part of the Re:Boot project to recreate Shinhan culture, it will start a company-wide innovation that reexamines existing practices from the ground up, free from rigid, inefficient methods and rules.


Shinhan Financial Investment is striving to abandon short-term performance focus, pure-bloodism, and vertical culture in favor of ability and competence-centered, data-driven decision-making, and a horizontal culture.


First, to foster a creative and vibrant company atmosphere, the company has fully liberalized the dress code for employees working at the headquarters. The previously digital-related divisions-only flexible dress code has been expanded to all business divisions at headquarters.


Additionally, to enhance the effectiveness of personnel evaluations, some evaluation procedures have been streamlined. Existing procedures such as MBO, regular self-reports, and self-evaluations have been abolished and will be newly operated based on rational assessments of competencies and performance. Furthermore, to increase fairness in opportunities and choices, internal recruitment is being activated for major departments, with applications accepted from team members to department heads through internal recruitment.



Shinhan Financial Investment is fostering a culture that encourages innovation by overcoming fear of new challenges. Communication is being activated from MZ generation juniors to executives, taking a step forward with the group’s new vision, “Easier and More Comfortable, Newer Finance.”


This content was produced with the assistance of AI translation services.

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