'1st Anniversary' KakaoTV... Cumulative Views 1.1 Billion · 41 Million Viewers

[Asia Economy Reporter Buaeri] KakaoTV, celebrating its 1st anniversary, has recorded a cumulative 1.1 billion views and 41 million cumulative viewers.

According to Kakao Entertainment on the 6th, KakaoTV has presented a total of 733 episodes of 53 KakaoTV Originals titles including variety shows and live shows over the past year.

Kakao Entertainment introduced more than one new title on average every week and released 14 new episodes weekly. Kakao Entertainment explained, "This means that KakaoTV recorded over 20 million views every week and more than 3.4 million viewers enjoyed KakaoTV on average every month."

The company stated that compared to the initial launch period when it took 3 months to reach 100 million cumulative views, recently it has reached 100 million views in just 3 weeks, showing a steep upward trend.

KakaoTV has created new content genres by trying various formats such as mid-form videos around 20 to 30 minutes and vertical screen formats.

Kakao Entertainment plans to spread a content consumption culture of 'enjoying together' by not only watching content but also sharing and communicating.

Shin Jong-su, Head of Streaming Video Business Division at Kakao Entertainment, said, "We will continue to take bolder and newer attempts and experiments to further expand the genres and areas of KakaoTV Originals."

This content was produced with the assistance of AI translation services.