Innocean Unveils 'Si Maeul (S.I.Village)' Branding Campaign

Innocean announced on the 6th that it has launched a new branding campaign for S.I.Village, a leading domestic luxury life platform operated by Shinsegae International.

Luxury Life Platform 'S.I.Village' Operated by Shinsegae International
Celebrates 5th Anniversary Branding Campaign Featuring Actor Lee Seo-jin, Embracing the Nickname 'Simaeul'

[Asia Economy Reporter Kim Yuri] Innocean Worldwide announced on the 6th that it has launched a new branding campaign for S.I.Village, a leading domestic luxury life platform operated by Shinsegae International.

This new campaign was planned to commemorate the 5th anniversary of 'S.I.Village,' affectionately nicknamed 'Simaeul' by consumers. The concept introduces the luxurious lives of residents living in the 'Shinsegae Army Luxury Simaeul' in Korea. To this end, Innocean selected actor Lee Seo-jin, who has a friendly yet luxurious image, as the official model.

The campaign emphasized that 'Simaeul' is not just a shopping platform for purchasing luxury products but a platform to live a luxury life. Going forward, 'Simaeul' plans to brand itself as 'THE REAL LUXURY COMMUNITY,' where users can comprehensively experience ▲stories ▲content ▲media commerce ▲post-purchase management of carefully curated brands by Shinsegae International.

Yoon Joo-hyung, Team Leader of Business Division 4, Team 1 at Innocean, who planned this campaign, said, "'Simaeul' focuses on presenting a luxury lifestyle to consumers and eliciting favor and empathy." He added, "We will concentrate all digital campaign capabilities to brand Simaeul as a true luxury community where people directly experience and live a luxury lifestyle."

This content was produced with the assistance of AI translation services.