Homeplus, Chuseok Gift Pre-Order Sales Popular for 'Pear, Alcohol, Hanwoo'

Pear gift set and Korean beef gift set sold at Homeplus.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 5th that pears, alcoholic beverages, and Korean beef were popular in this year's Chuseok gift set pre-order sales.

According to Homeplus, a mid-term settlement of the Chuseok gift set pre-order sales performance over 37 days from July 29 to the 3rd showed that sales of pear gift sets increased by 143.4% compared to last year's Chuseok pre-order sales. Pears were included among the top three fruit gift set sales items, and among fruit gift sets composed of a single item, pear gift sets ranked first in both sales and quantity sold.

Due to the impact of COVID-19 and the normalization of the 'home drinking' culture, sales of alcoholic beverages increased by about 20%. In addition to the existing popular product, wine, the composition of alcoholic beverage gift sets has diversified to include whiskey, vodka, traditional liquor, and beer.

Sales of high-priced Korean beef gift sets rose 32.6%, continuing their traditional strength. The average selling price (based on promotional price) of the 20 types of Korean beef gift sets pre-ordered at Homeplus is 210,000 KRW.

Homeplus will close pre-order sales by the 8th and start regular sales nationwide at stores and online channels from the 9th.

This content was produced with the assistance of AI translation services.