Kooksoondang Launches Gift Sets Featuring Traditional Korean Liquors for Chuseok Holiday

Photo by Kooksoondang

[Asia Economy Reporter Moon Hyewon] Kooksoondang announced on the 3rd that it will introduce various configurations of the ‘Kooksoondang Gift Set’ for the Chuseok holiday.

The ceremonial liquor ‘Yedam,’ an essential and practical gift for ancestral rites during the holiday, is Korea’s first liquor developed exclusively for ceremonial use, and it receives high satisfaction from recipients. Unlike Japanese-style sake brewed with added distilled alcohol, it is a pure fermented yakju made with 100% domestic rice according to traditional etiquette. It has a smooth and clean finish, making it suitable for the eumbok rite, which expresses gratitude to ancestors and prays for the blessings of descendants after the ceremony. It is available in various sizes, including a large 1800mL bottle, as well as 1000mL and 700mL bottles. The alcohol content is 13%. Our ceremonial liquor Yedam has been used as the exclusive liquor for the ‘Jongmyo Daeje,’ a UNESCO Intangible Cultural Heritage and a national intangible cultural asset, for 16 years.

For a rare and prestigious Korean liquor gift, the ‘Beopgochangsin Gift Set’ is perfect. It consists of liquors restored by Kooksoondang that disappeared during the Japanese colonial period and other times. Each restored liquor has deep historical significance, making it a valuable holiday gift to express gratitude to special people.

The Beopgochangsin Gift Set includes Songjeolju, enjoyed by scholars during the Joseon Dynasty; Jaju, a famous liquor enjoyed since the Goryeo Dynasty; Ihwaju, enjoyed by royalty during the Goryeo Dynasty; Sasitong-eumju, a famous liquor from the Joseon Dynasty; and Cheonggamju, a clear and pure-colored famous liquor from the Joseon Dynasty.

The Jayang Gangjang Baekseju Gift Set consists of premium Baekseju, Jayang Baekseju and Gangjang Baekseju, brewed with precious ingredients and methods to add value. Jayang Baekseju is a high-quality yakju fermented at low temperature, carefully selected with precious medicinal herbs such as 6-year-old red ginseng and rehmannia root. Gangjang Baekseju enhances the rich and deep flavor by strengthening precious ingredients such as ginseng and omija (Schisandra berries).

The ‘Sweet Potato Distilled Soju Ryeo Gift Set’ is brewed using 100% agricultural products from the Yeoju region, including Yeoju sweet potatoes and Yeoju rice, which are purchased through contract farming with local farmers by Kooksoondang Yeoju Myungju, an agricultural corporation jointly established by Kooksoondang, Yeoju City, and Yeoju sweet potato farmers. The unique sweet, deep, and fragrant flavor of sweet potatoes harmonizes with the umami of rice, and traditional earthenware fermentation provides an even smoother finish.

The ‘Baekseju Gift Set’ consists of Baekseju, Korea’s representative traditional liquor loved for 30 years. Baekseju was developed by restoring the raw rice fermentation method of Baekhaju, a famous liquor from the Goryeo Dynasty, and is brewed with 12 healthful ingredients, blending the unique taste of medicinal herbs to provide a deep flavor in the mouth. With an alcohol content of 13%, it is a low-alcohol liquor that can be enjoyed comfortably by both men and women. It was the first liquor in the industry to be designated as an ‘Excellent Cultural Product’ by the government and is recognized as a representative cultural product of Korea, making it suitable as a gift for traditional holidays.

This content was produced with the assistance of AI translation services.