Coupang and Coupang Eats Strengthen Traffic Accident Prevention Training and Campaigns for Delivery Personnel

Korea Transportation Safety Authority Signs MOU with Seoul City and Others to Enhance Traffic Safety

[Asia Economy Reporter Kim Bo-kyung] Coupang is strengthening safety education and campaigns to prevent traffic accidents among delivery personnel in collaboration with the Korea Transportation Safety Authority and the Seoul Metropolitan Government.

Coupang and Coupang Eats Service announced on the 3rd that they have signed a memorandum of understanding (MOU) with the Transportation Safety Authority and the Seoul Metropolitan Government to prevent traffic accidents targeting delivery personnel, Coupang Chingu and Eats Chingu. The MOU, held on the 1st at Coupang Seocho Camp, was attended by Kim Sang-guk, head of the Seoul branch of the Transportation Safety Authority, Kang Jin-dong, director of the Seoul Metropolitan Government’s Traffic Operations Division, Kim Myung-gyu, executive director of Coupang, and Jang Ki-hwan, CEO of Coupang Eats Service.

The Authority plans to enhance the professionalism of Coupang and Coupang Eats’ traffic safety education through consultation and promote measures to increase effectiveness by piloting technical devices and equipment for safe driving. While Authority officials visit camps to conduct traffic safety campaigns, Coupang and Coupang Eats will continuously send traffic safety messages through the applications (apps) used by delivery personnel.

This agreement applies customized education and prevention policies tailored to Coupang and Coupang Eats, whose main delivery methods differ. For Coupang Chingu, who drive cargo trucks, accident prevention will be conducted through the 'Cargo Truck Traffic Accident Prevention Council' by analyzing the causes of accidents involving box-type cargo trucks. Additionally, to prevent nighttime rear-end collisions, reflective materials will be attached, and drowsiness warning devices will be prioritized for installation on 11.5-ton trucks.

Enhancement of Coupang’s existing traffic safety education is also anticipated. Driving Safety Trainers (DSTs), who conduct the entire driving education process for new Coupang Chingu, will be required to complete the Authority’s customized instructor courses, and certified content from the Authority will be provided in the education curriculum.

The Authority will provide Coupang Chingu with preventive education by analyzing causes of traffic accidents by case and will also promote driving education experiences tailored to different road conditions. Furthermore, using the Authority’s education centers, emergency response skills will be developed through experiences such as braking on wet roads, curve braking, and hazard avoidance courses.

Coupang Eats plans to jointly develop educational materials with the Authority for Eats Chingu. Considering the effectiveness of education and implementation conditions, expansion to general delivery partners will be reviewed.

The Authority, Seoul Metropolitan Government, Coupang, and Coupang Eats will also jointly promote measures to reduce traffic accidents through traffic safety campaigns. As their first collaboration, promotional materials containing messages such as 'Observe Maximum Road Speed Limits' and 'Protect Pedestrians' were attached to cargo trucks operating within Seoul.

Kim Myung-gyu, executive director of Coupang, said, "Through this MOU, we expect more systematic traffic safety management for Coupang Chingu. We hope that Coupang’s efforts will lead to improvements in traffic safety for the Seoul Metropolitan Government and its citizens."

Jang Ki-hwan, CEO of Coupang Eats Service, emphasized, "This agreement will also promote joint campaigns for the social spread of traffic safety culture. We will continue to do our best in cooperation with related organizations to ensure safety."

This content was produced with the assistance of AI translation services.