Emart24 Releases Real Web Variety Show 'One Plus Show' with Comedian Heo Anna

Emart24 will release the real web variety show 'One Plus Show' every week together with comedian Heo Anna.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 3rd that it will release the real web variety show 'One Plus Show' every week in collaboration with comedian Heo Anna.

'One Plus Show' is a real variety web show featuring Heo Anna surprising customers as an Emart24 employee and giving them a desired '+1 (One Plus)' product as a gift when they purchase items.

When customers visiting Emart24 stores purchase a pre-selected lucky product, Heo Anna provides them with 30 seconds and the opportunity to choose any product they want regardless of price. The video vividly captures the reactions of customers participating in the surprise event and their honest thoughts on 'why they chose such products.'

Starting with the first teaser video last week, Emart24 plans to upload a total of five episodes of 'One Plus Show' every Friday at 5 PM on its official YouTube channel. The teaser video shows customers’ real reactions, from being surprised to seeing Heo Anna, to running around the store for 30 seconds selecting their desired products.

An Emart24 official said, “The MZ generation (Millennials + Generation Z) prefers videos with stories and fun rather than videos that blatantly promote brands,” adding, “We will continue to develop differentiated content through our official YouTube channel so that Emart24 is associated with enjoyment and unique events.”

This content was produced with the assistance of AI translation services.