GS Retail Dalisalda, Vegan Sales Up 278%... Launch of Vegetarian PB Products

GS Retail partners with Simply Cook, a meal kit specialty brand, to launch 'Vegan Sauce and Soy Meat Royal Court-style Tteokbokki.'

[Asia Economy Reporter Lim Chunhan] ‘Dalli Salda,’ an online value consumption mall operated by GS Retail, announced on the 2nd that sales in the vegan category increased by 278.9% from June to August compared to the previous three months.

Among the items, convenient foods using alternative meat gained great popularity. Vegan hamburger steak and vegan stir-fried pork, made with soy meat and other ingredients, ranked first and second in sales among all vegan products, driving the overall sales increase.

Dalli Salda is partnering with the meal kit specialist brand Simply Cook to launch vegan sauce and soy meat royal-style tteokbokki as private brand (PB) products, planned with a 100% plant-based concept. The royal-style tteokbokki meal kit consists of 100% plant-based ingredients, including a specially made soy sauce certified vegan, wheat rice cakes, soy meat, five types of mushrooms, and various vegetables. To commemorate this launch, it will be sold at a 41% discount off the regular price to membership customers until the 12th.

A GS Retail official said, “Based on sales data and consumer trend analysis, we launched royal-style tteokbokki planned with a 100% plant-based concept as a Dalli Salda PB product. We plan to continue expanding the product lineup and holding exceptional promotions for the growing vegan community.”

This content was produced with the assistance of AI translation services.