Lotte Duty Free Revamps Website... Targeting Global MZ, Family Concerts and More at a Glance

Lotte Duty Free New Website.

ESG Management Activities and New Business Introduction Reflect the New Vision of 'The Most Trusted Travel Partner'

[Asia Economy Reporter Yuri Kim] Lotte Duty Free announced on the 2nd that it has renewed its official website with the management vision of 'The Most Trusted Travel Partner.'

Lotte Duty Free stated that the official website renewal was carried out to externally share sustainable management activities and strengthen customer communication. In line with the 'travel' concept, the website features a stylish layout using graphic motion and videos to make visitors feel as if they are on a trip.

To focus on the promotional (PR) function of the official website, Lotte Duty Free enhanced accessibility and readability of company and business introduction information by using images more than text. On the business introduction page, the existing duty-free business and new business (New Biz) are separated. On this page, information is provided about Lotte Duty Free’s recently launched overseas direct sourcing online mall 'LDF BUY(LDF BUY)' and the domestic customs clearance duty-free exclusive mall 'LUXEMALL(LUXEMALL)'. Visitors can access these sites directly from this page.

In the brand section, Lotte Duty Free’s entertainment marketing promoting K-culture worldwide can be viewed in one place. Visitors can find an archive of family concerts, web dramas, and music videos featuring Hallyu stars in collaboration with Lotte Duty Free. The company said, "We plan to continuously provide various contents targeting the global MZ generation (Millennials + Generation Z)."

An ESG (Environment, Social, Governance) page was also newly established. Lotte Duty Free said, "In March, we became the first in the domestic duty-free industry to establish an ESG Value Pursuit Committee and are leading sustainable management," adding, "We plan to consistently share Lotte Duty Free’s ESG activities and progress on implementation tasks through the official website."

The official Lotte Duty Free website is a responsive website accessible across various devices and supports six languages: Korean, English, Chinese (Simplified and Traditional), Japanese, and Vietnamese. A submission function for Lotte Duty Free’s social contribution projects, such as 'LDF Startups' which nurtures local youth enterprises, has been added.

Lee Sang-jin, Head of Marketing at Lotte Duty Free, said, "Through this official website renewal, we have strived to creatively and stylishly capture Lotte Duty Free’s past 40 years and future growth process," adding, "We will continuously present Lotte Duty Free’s news and interesting content."

Meanwhile, prior to this official website renewal, Lotte Duty Free revamped its online duty-free store twice in May and July. They introduced 'personalized product recommendation services' such as a sunglasses fitting service using augmented reality (AR) and a virtual flagship store experience space implemented with virtual reality (VR) technology.

This content was produced with the assistance of AI translation services.