Ace Bed Opens Popup Store for European Premium Furniture Brand 'Baxter'

Until October 3, products can be purchased at Hyundai Department Store Main Branch at the same prices as in Europe

Ace Bed operates a 'BAXTER' pop-up store at Hyundai Department Store Apgujeong Main Branch.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed announced on the 2nd that it will open a popup store for the European premium furniture brand 'Baxter' at Hyundai Department Store Apgujeong Main Branch.

The Baxter popup store will be located on the basement level 1 of Hyundai Department Store Apgujeong Main Branch and will operate until the 3rd of next month. This is the first time a Baxter popup store has opened inside Hyundai Department Store. Baxter is showcased through ACE AVENUE, a luxury furniture multi-shop operated by Ace Bed.

Baxter, which presents trendy high-end furniture using carefully selected leather, is regarded as one of the top brands leading Italian furniture trends. It offers a variety of furniture styles ranging from classic to modern designs using leather materials, and through craftsmanship-based products, it provides true relaxation value to famous European celebrities as well as people worldwide.

The popup store space is decorated identically to local stores with brand logos imported from Italy, allowing visitors to feel Baxter’s unique brand identity. Visitors can find stylish products such as the 'Chester Moon' sofa, a reinterpretation of the classic Chesterfield model; the armchair 'Dalma,' which applies the capitonn? technique with buttons inserted and pulled out on the backrest; and the 'Plisse' cabinet, featuring a luxurious design finished with leather material on a brass base.

In particular, the products showcased at the popup store are sold at the same prices as in Italian local stores, and customers who purchase products will receive an Italian imported diffuser as a gift. Additionally, customers who purchase between 10 million and 30 million KRW or more will receive generous additional gifts according to the purchase amount.

An ACE AVENUE official said, "Through this popup store, we have introduced Italian premium furniture brand Baxter products at Hyundai Department Store Apgujeong Main Branch," adding, "We hope consumers interested in premium furniture visit the popup store to directly experience various Baxter products with luxurious and trendy designs."

Meanwhile, at ACE AVENUE, a luxury furniture multi-shop operated by Ace Bed, customers can also find world-renowned luxury furniture brands such as 'Arflex,' known for innovative design and distinctive personality that adds a point to interior decor; the global eco-friendly furniture brand 'Riva1920'; and 'Porada,' which combines traditional craftsmanship with modern design.

This content was produced with the assistance of AI translation services.