Vice Chairman Jeong Yong-jin's Selected PB Products … Emart's Limited Sale of 'YJ Curation Box'

[Asia Economy Reporter Jo In-kyung] Emart announced that starting from 11 a.m. on the 2nd, it will sell a limited quantity of 500 'YJ Curation Boxes' composed of Emart private brand (PB) products personally selected by Chung Yong-jin, Vice Chairman of Shinsegae Group.

The 'YJ Box,' named after the first letters of Vice Chairman Chung's English name, contains a total of 25 PB products, including 11 types of Peacock such as Choma Jjamppong Ramen, 12 types of No Brand products such as sirloin steak jerky, and 3 types of Biopublic products such as probiotic lactobacillus.

All items were personally selected by Vice Chairman Chung after product evaluations, from those he used and posted about on his Instagram account or gave positive reviews.

Among the YJ Boxes, 30 include a 'Special Gift' randomly containing 10 each of the Emart professional baseball team SSG Landers player Choo Shin-soo’s away uniform, SSG mascot dolls, and aprons frequently used by Vice Chairman Chung.

Vice Chairman Chung, who actively communicates by exchanging comments on Instagram, previously posted a teaser video introducing the YJ Box on his account.

Emart is selling the YJ Box through Howdy Mall within SSG.com. The selling price is set about 20% lower than the total regular price of each product.

This content was produced with the assistance of AI translation services.