IBK Industrial Bank and Pearl Abyss Sign 'Game-Finance Platform' Business Agreement

IBK Nara Sarang Card 'New Membership Event' Held

On the 26th of last month, at the Euljiro headquarters of IBK Bank in Seoul, Kim Jae-hong, Vice President of IBK Bank's Personal Customer and Card Business Group (right), and Kim Kyung-man, Chief Business Officer of Pearl Abyss (left), are posing for a commemorative photo after concluding a non-face-to-face business agreement ceremony.

[Asia Economy Reporter Jin-ho Kim] IBK Industrial Bank announced on the 1st that it signed a "Business Agreement for Mutual Growth between Game and Financial Platforms" with game company Pearl Abyss Corp. on the 26th of last month.

Through the agreement, the two organizations agreed to actively cooperate to strengthen synergy between "IBK Industrial Bank's Nara Sarang Card financial platform" and "Pearl Abyss's game platform." They plan to expand customer touchpoints by promoting joint marketing targeting men in their 20s and 30s, who are the main marketing targets of both IBK Nara Sarang Card and Pearl Abyss.

To commemorate the signing ceremony, IBK Industrial Bank will also hold a "New Subscription Event for IBK Nara Sarang Card." Until the end of this year, all customers who newly subscribe to the IBK Nara Sarang Card and agree to receive promotional text messages will be given "Black Desert (PC, mobile) item coupons."

An IBK Industrial Bank official said, "We plan to expand partnership activities, including holding support events for military personnel in celebration of Armed Forces Day this October."

This content was produced with the assistance of AI translation services.