Ediya Coffee Launches New 'Freshly Squeezed Juice' Product

Photo by Ediya Coffee

[Asia Economy Reporter Moon Hyewon] Ediya Coffee announced on the 1st that it is strengthening its RTD (Ready To Drink) lineup by launching a new product of 'freshly squeezed juice.'

First launched in July last year, Ediya Coffee's freshly squeezed juice is made by 100% squeezing fruits and vegetables without any additives, allowing consumers to enjoy the natural taste of fruits and vegetables. It was released in an RTD format for convenient consumption, in line with the health-conscious consumer trend.

The 'Gamgyul & Hallabong Juice' offers the refreshing taste of gamgyul (tangerine) and the rich aroma of fresh hallabong (a type of citrus), while the 'Green Grape & Kale Juice' features nutritious kale combined with sweet green grapes for a delicious flavor. The existing 'Apple & Carrot Juice' also blends the subtle carrot scent with the sweet taste of apple, making it enjoyable for all ages.

The packaging label of the freshly squeezed juice has also been changed. Ediya Coffee improved the visibility of product information by placing images of each fruit and vegetable ingredient on an opaque label instead of the previous transparent label. Additionally, a shrink label with a perforation line was applied to facilitate easy separation and disposal.

This content was produced with the assistance of AI translation services.