Hyundai Home Shopping Celebrates 100th Episode of 'Choi Hyun-woo's Choice' with "10,000 KRW Donation per Order" Broadcast
[Asia Economy Reporter Yuri Kim] Hyundai Home Shopping announced on the 31st that it will hold a "Good Consumption Donation Special Exhibition" to celebrate the 100th episode of its representative fashion and accessories program, "Choi Hyun-woo's Choice," on the 1st of next month.
The special broadcast will air from 8:15 AM for 130 minutes, selling items such as the Lee Sang-bong Edition Hommage Shirt (89,900 KRW), Munibasic Cotton Modal Tee Blouse 4 types (69,900 KRW), Pleats Me Pleats Scarf 3 types (59,900 KRW), and Dianello 14K Gold Jewelry Collection (109,000 KRW).
Hyundai Home Shopping plans to donate 10,000 KRW for each order placed during this broadcast to the Korea Disabled Rehabilitation Association. The donated funds will be used to support scholarships for youths from disabled families.
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A Hyundai Home Shopping official said, "To celebrate the 100th episode of the fixed program 'Choi Hyun-woo's Choice,' we planned a meaningful broadcast to support underprivileged groups." He added, "As part of the 'Do Dream Together' project, which has supported disabled families and underprivileged groups since 2003, the accumulated donations from the broadcast will be matched with company donations through a matching grant system."
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