NongHyup Expands 'Chuseok Grave Mowing Service'... Launches Dedicated App

Last Year, 24,000 Services Provided, a 42% Increase from the Previous Year
This Year, 33,000 Expected...Special Situation Room Operation Announced

[Sejong=Asia Economy Reporter Moon Chaeseok] The Agricultural Cooperative announced on the 30th that it will expand the 'Chuseok Grave Mowing Proxy Service' to prevent the spread of COVID-19 ahead of Chuseok, and operate a dedicated app for the service and a special situation room. Through this, they plan to enhance user convenience.

Since 1994, Nonghyup has been supporting citizens who are unable to visit their hometowns due to unavoidable circumstances through the grave mowing proxy service. Last year, amid a growing atmosphere of refraining from visiting hometowns during the holidays due to COVID-19, the service was performed 24,422 times, a 42% increase compared to the previous year. Nonghyup expects the service to increase to around 33,000 cases this Chuseok. This is because the number of consultations by region surged by 20-50% compared to the previous year due to the impact of the fourth wave of COVID-19.

Accordingly, the number of participating Nonghyup branches will be expanded from the current 254 locations to 350. Additional personnel have been secured in connection with regional youth organizations and others.

NH Nonghyup Grave Mowing Service Application Workflow Diagram. (Source: Nonghyup)

Starting from the 1st of next month, Nonghyup will open a dedicated mobile app for the grave mowing proxy service, providing services such as direct designation of grave locations by applicants, direct connection between applicants and workers, and easy reapplication. From the 1st to the 17th of next month, a special situation room for grave mowing proxy guidance will be operated within the central headquarters and regional headquarters to ensure smooth service, handling customer guidance, inconveniences, and complaints.

To use Nonghyup's grave mowing proxy service, applicants can apply via a smartphone app, mobile web service, or by phone at their local Nonghyup branch. The cost for the grave mowing proxy service is approximately 80,000 to 200,000 KRW per grave. For detailed inquiries, contact the local Nonghyup branch performing the service or the Nonghyup Central Association.

Lee Seong-hee, Chairman of the Nonghyup Central Association, said, "We will realize a 100-year Nonghyup that works together with the people and farmers by performing public functions such as inheriting and developing our unique traditional culture and preserving the landscape of hometown villages."

This content was produced with the assistance of AI translation services.