Shinsegae TV Shopping Partners with Gangwon Province to Support Expansion of Agricultural Specialty Product Sales Channels
Kim Hong-geuk, CEO of Shinsegae TV Shopping (right), and Choi Moon-soon, Governor of Gangwon Province, are taking a commemorative photo at the Gangwon Provincial Office on the 30th.
View original image[Asia Economy Reporter Lim Chun-han] Shinsegae TV Shopping announced on the 30th that it will support the promotion and market expansion of agricultural specialty products from the Gangwon region.
On the same day, Shinsegae TV Shopping signed a "Win-Win Cooperation Memorandum of Understanding (MOU) for the Expansion of Sales Channels of Gangwon Rural Convergence Industry Certified Products and Excellent Agricultural Specialty Products" at the Gangwon Provincial Office. Shinsegae TV Shopping and Gangwon Province agreed to collaborate on ▲discovering Gangwon rural convergence industry certified products and excellent agricultural specialty products ▲supporting market development and marketing activation through Shinsegae TV Shopping’s TV broadcasts and online mall ▲and cooperating to revitalize the Gangwon regional economy, including travel products and rural experience tourism in Gangwon Province.
Shinsegae TV Shopping will schedule and support the sale of a Hanwoo beef set product under the "Hongcheon Hanwoo Sarangmal" brand, certified by the Gangwon Rural Convergence Industry, on TV broadcasts starting next month on the 6th. Additionally, it plans to open a specialized brand section for Gangwon agricultural specialty products on its online mall to support product listings and will also promote product sales through mobile broadcasts.
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Kim Hong-geuk, CEO of Shinsegae TV Shopping, said, “We aim to strengthen corporate social responsibility through win-win management that introduces good products to consumers and contributes to revitalizing the local economy,” adding, “We hope that expanding sales channels will be a solid support for farmers in the Gangwon region.”
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