CJ OnStyle Strengthens PB-Exclusive Live Commerce... Launches 'The Edge Live Show'

CJ OnStyle 'The Edge Live Show'.

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 30th that it will launch its first private brand (PB) exclusive program on its mobile live commerce channel. Through this, CJ OnStyle plans to strengthen its live commerce programs by leveraging its product management and broadcast production capabilities.

The first PB exclusive program, "THE AtG Live Show," features CJ OnStyle's top fashion brand "THE AtG," which is celebrating its 10th anniversary this year. The show starts at 7 PM on the 30th and will air daily at the same time on weekdays (Monday to Friday). "THE AtG" has actress Han Ye-seul as its brand model and is a mega home shopping fashion brand that exceeded 200 billion KRW in total orders last year. The company explained, "As customers' mobile order amounts are gradually increasing and are expected to surpass TV channel orders this year, we planned an interactive mobile program where customers can feel like shopping friends."

A fixed host with the concept of a "Shop Master," who has a deep understanding of the brand "THE AtG," was selected. Show host Lee Sol-ji will identify viewers' fashion concerns and find solutions together in a customer-tailored broadcast. Consumer opinions will be gathered in advance through SNS events, and questions from customers will be answered during the broadcast.

To produce high-quality broadcasts, a dedicated mobile studio for "THE AtG Live Show" was created, and new video and audio technology equipment was introduced. The studio is equipped with an "AMU (Audio Mixing Unit)" capable of producing high-quality mobile broadcasts and a "digital cinema camera" that delivers clear and vivid colors.

The first broadcast of "THE AtG Live Show" at 7 PM on the 30th will unveil new fall products for this year. The "21FW Outer Shirt 3 Types," which can be styled as both jackets and shirts with classic and feminine designs, will be revealed for the first time on this show. The "21FW Floral Dress 2 Types" includes a luxurious solid dress and a bright floral dress. Additionally, the "21FW Everywhere 4pcs" loungewear, frequently sought after due to extended home stays, is also prepared.

Jinhan Bae, head of CJ OnStyle's mobile live division, said, "We plan to create broadcasts that viewers can trust and purchase from anytime by fully utilizing CJ OnStyle’s product management and broadcast production capabilities." He added, "With a professional Shop Master curating quality-verified products, we will present a highly reliable broadcast and set a new standard for high-quality live commerce."

This content was produced with the assistance of AI translation services.