Jungnang-gu Baekkot Fairy 'Rangrangi' Advances to National Top Character Award Finals

Jungnang-gu SNS Character 'Rangrangi' Advances to Finals of 4th Our Neighborhood Character Contest... Online Voting Until September 6, Final Winners Announced on 17th

[Asia Economy Reporter Jongil Park] Jungnang-gu (Mayor Ryu Kyung-gi) announced that the district’s SNS character ‘Rangrangi’ has advanced to the finals of the ‘4th Our Neighborhood Character Awards,’ which selects the best public character nationwide.

Hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, this competition selects and awards a total of 10 characters from local governments and public sectors across the country.

In the regional preliminary round, 10 characters including ‘Rangrangi’ advanced to the finals out of 60 local government characters.

The final voting is being held on the ‘Our Neighborhood Character Awards’ website until September 6. The final winners will be announced on September 17 after a public vote (40%), expert evaluation (50%), and written assessment (10%). The grand prize winner will receive a cash prize of 10 million KRW and support for character commercialization consulting, among other benefits.

‘Rangrangi’ is a character created by personifying the fruit and pear blossoms born from the original tree of Meokgol Cheongsil pear, a specialty of the district. Since its launch last year, it was also made into KakaoTalk emoticons, which sold out 20,000 units within just five minutes, setting a record.

Additionally, it has been widely used to promote district administration through various means such as COVID-19 informational card news and various banners, gaining much love from the residents.

The district is celebrating Rangrangi’s advancement to the finals and is holding an event during the voting period to help the character become even more beloved by residents. Those who share their voting certification screen on blogs, Kakao channels, etc., will be entered into a draw to receive coffee coupons for a total of 300 people. The winners will be announced on the 14th.

Ryu Kyung-gi, Mayor of Jungnang-gu, said, “Rangrangi approaches every resident in a friendly manner, spreading news about Jungnang and playing a significant role in enhancing the district’s image,” adding, “We ask residents for their active participation and support in voting so that Rangrangi can achieve good results.”

The district plans to diversify Rangrangi-related content by producing souvenirs such as dolls and eco-bags and utilizing them in various events including the Seoul Rose Festival.

This content was produced with the assistance of AI translation services.