Nopul Gochang Dried Red Peppers Now Available at Lotte Department Stores Nationwide
[Gochang=Asia Economy Honam Reporting Headquarters Reporter Kim Jaegil] Jeonbuk Gochang-gun announced on the 27th that dried chili peppers certified under the 'Nop-eul Gochang' brand are being sold at 26 Lotte Department Store branches nationwide.
The Nop-eul Gochang brand is a premium brand for agricultural specialty products of Gochang-gun. Following last year's certifications for watermelon, melon, and eco-friendly rice, this year it plans to meet consumers through brand certifications for chili peppers, sweet potatoes, seaweed, and strawberries.
Nop-eul Gochang dried chili peppers apply quality standards including shipment grade of special product, GAP certification, length of 13cm to 18cm, and no medium defects.
They are sold at a high price of 148,800 KRW for 3kg at department stores, and Nop-eul Gochang chili powder (300g, 500g) will also be released in the future.
Lee Hanseong, representative of the Gochang Chili Pepper Association, said, "Nop-eul Gochang dried chili peppers are produced in Gochang, a UNESCO Biosphere Reserve area, where they grow in mineral-rich loess soil and are exposed to the sea breeze of the West Coast, resulting in excellent taste and aroma."
Yoo Gisang, mayor of Gochang-gun, stated, "As a major production area of chili peppers, which are key ingredients determining the taste of Korea, the administration will do its best to ensure that Nop-eul Gochang chili peppers continue to be chosen by consumers."
Gochang=Honam Reporting Headquarters Reporter Kim Jaegil gjg7070@asiae.co.kr
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