Samsung Electronics Launches 'Galaxy Z Fold3 and Z Flip3' Worldwide

Released in about 40 countries including Korea, the US, and the UK... Expanding to over 130 countries by October
'Galaxy Watch4' and 'Galaxy Buds2' also launched simultaneously
Domestic pre-order period extended until September 15

[Asia Economy Reporter Eunmo Koo] Samsung Electronics' 3rd generation foldable phones, the 'Galaxy Z Fold3' and 'Galaxy Z Flip3,' are being officially launched worldwide.

On the 27th, Samsung Electronics announced that the Z Fold3 and Z Flip3 will be officially released in about 40 countries worldwide, including South Korea, the United States, Canada, and across Europe such as the UK and France. The number of launch countries is expected to expand to over 130 by October. Along with the foldable phones, the smartwatch 'Galaxy Watch4' series and wireless earphones 'Galaxy Buds2,' unveiled on the same day, will also be released in South Korea, the US, and throughout Europe.

The latest 'Galaxy Z' series has received a response far exceeding its predecessor during pre-orders held in about 70 countries since the product unveiling on the 11th. In South Korea, more than 270,000 units were activated in a single day on the first day of pre-activation, the 24th, marking the highest ever. In the US, pre-order volumes have already surpassed the total sales of this year's 'Galaxy Z' series. In India, on the first day of pre-orders on the 24th ahead of the launch on the 10th of next month, reservations were 2.7 times higher compared to the 'Galaxy Note20.'

Samsung Electronics is conducting launch events for the Z Fold3 and Z Flip3 online for media and partners according to local conditions in each country. They are also operating experience stores with thorough quarantine systems in place.

In South Korea, the 'Production Z' program, which promotes itself as a real variety show, has gained popularity with a cumulative 14 million views since its release on the 13th. Production Z features Galaxy super fans Yoo Jae-suk, Kim Hee-chul, Mijoo, Seunghee, and Jung Sewoon forming a fictional agency to market the foldable phones, receiving praise for combining usefulness and entertainment through product unboxing, homage to past Anycall commercials, music videos, and quiz shows.

Samsung Electronics will also hold the Galaxy fan party 'Foldable Day' for the first time on a metaverse platform. The Foldable Day, held at 8 PM, will host 1,000 pre-invited Galaxy fans and feature various content presented by illustrator 'Kikuni,' Psik University’s 'Cafe Owner Choi Jun,' and writers Ko Sang-woo, Lee Eun-ho, and Jung Jae-hwan.

Additionally, Samsung Electronics operates 'Galaxy Studio' at over 30 locations including Samsung Digital Plaza nationwide, where customers can experience the 'Z Fold3·Z Flip3' and the latest wearable devices. Through various programs such as the consumer participation event 'Smile Saero Hwaljjag,' which uses the folding and unfolding actions of foldable products to bring back smiles hidden behind masks, users can experience the innovative features of the 3rd generation 'Galaxy Z' series.

The 'Galaxy To Go' service, which allows consumers to use the device like their own phone for up to 2 nights and 3 days in their daily lives, is also available. The Watch4 can be rented along with the foldable phone. Pre-order methods can be checked on Samsung.com.

Meanwhile, Samsung Electronics extended the activation period for pre-ordered Z Fold3 and Z Flip3 from the original August 27 to September 15 due to a shortage of pre-activation stock. Gift applications for pre-order customers are also available until September 30.

To celebrate the official launch of the Z Fold3 and Z Flip3, Samsung Electronics is offering customers who purchase the products by the 30th of next month a 100,000 KRW coupon usable for various genuine accessories and wearables or a one-year subscription to the mobile device total care service 'Samsung Care+ Damage Protection.'

A used phone additional compensation program is also running until September 30, allowing customers who purchase the latest Galaxy Z series and trade in their old phones to receive extra compensation on top of the used phone market price. Returning a 'Galaxy Z Fold2' can provide up to 1.1 million KRW in compensation including the used phone market price.

The Watch4 series, which recorded more than ten times the sales volume compared to its predecessor in domestic pre-orders, is holding an event to give 'T-money' mileage worth 10,000 KRW to customers purchasing the product on platforms such as Naver, 11st, and Gmarket to celebrate its launch.

Furthermore, customers who purchase the Watch4 series by October 30 will receive a 30,000 KRW discount coupon for the 'Watch 4♥U' event mall, where they can buy various Watch4 straps, a golf distance measurement app 'Smart Caddie' usage package, a smart scale, and wireless charging accessories.

This content was produced with the assistance of AI translation services.