CJ Olive Young Launches Limited Edition Gift Card... Special Sale on 'All Live' on the 30th

Olive Young Gift Card Sales Since 2018 Surpass 100 Billion KRW
Benefits Include Additional 10,000 KRW for Purchases Over 30,000 KRW on the 30th 'All Live'

[Asia Economy Reporter Kim Yuri] CJ Olive Young announced on the 27th that it will launch three limited edition gift cards and conduct a special sale through its own mobile live broadcast 'All Live' on the 30th.

The Olive Young gift card is a card-type voucher that can be charged with any desired amount. It can be freely used like cash at Olive Young stores nationwide and the official online mall.

Olive Young stated, "It is popular among the MZ generation as a practical and meaningful gift because it can be easily sent by entering the recipient's phone number in the mobile application." The cumulative sales amount exceeded 100 billion KRW as of last month. This achievement was made about three years after its launch in August 2018.

Targeting the upcoming Chuseok holiday in a month, Olive Young introduced a new design of limited edition gift cards. The cards feature thoughtful thank-you messages to convey heartfelt sentiments.

On the 30th, a special 'All Live' broadcast will be held for about an hour starting at 8 PM. YouTuber Lala, show host Kim Donghwan, and Olive Young employees will appear to actively communicate with viewers.

During the broadcast, the first 1,000 customers who purchase gift cards worth 30,000 KRW or more and apply for the event through the banner displayed on the broadcast screen will receive an additional 10,000 KRW gift card. Customers who do not qualify for the first-come, first-served offer will receive 3,000 CJ ONE points.

Until the 19th of next month, an SNS certification event will be held. Customers who post certification shots of gift card purchases or gifts will be entered into a drawing to win autographed Polaroids by Olive Young campaign models Taeyeon or Key (7 winners each), 10,000 KRW gift cards (10 winners), and more. Customers participating in the All Live event can also enter multiple times. Detailed information is available on the Olive Young online mall event page.

An Olive Young official said, "Amid the rapidly growing mobile voucher market driven by recent non-face-to-face consumption trends, Olive Young gift cards have established themselves as tailored gifts for the 20s and 30s generation," adding, "Through this special 'All Live' broadcast, we will provide great benefits and further strengthen our position as a representative gift for the MZ generation."

This content was produced with the assistance of AI translation services.