LG Electronics to Screen 'Life's Good' Movie Trailer in New York and London

LG Electronics is showcasing the Life's Good film on the company's electronic billboards in Times Square, New York, USA, and Piccadilly Circus, London, UK. (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 27th that it will screen the trailer for the movie "Life’s Good" on the company’s electronic billboards in Times Square, New York, USA, and Piccadilly Circus, London, UK, until the end of October.

LG Electronics explained that it recruited participants to collaborate on the movie production through its official social media (SNS) channels last May, and the trailer, based on videos directly filmed by over 530 creators from 33 countries, has been broadcast since the 26th (local time).

Jackson Tisi, the director in charge of producing the Life’s Good movie, selected 38 videos shared by creators and edited them in an omnibus style to complete a film of about 20 minutes. The names of the finally selected creators appear at the end of the movie.

An LG Electronics official said, "The movie was created around six themes: the beauty of life, bonding, loneliness, vitality, adventure, and joy. It delicately expresses beautiful nature around the world, lively movements and enjoyment of people, as well as solitude felt in life, bonding and warm emotions felt in communities." He added, "At the end of the movie, it emphasizes the meaning of Life’s Good while cheering for a better life for the MZ generation."

LG Electronics' 'Life's Good' movie poster image. (Photo by LG Electronics)

Diva Velez, a member of the film critics group 'New York Film Critics Online,' said, "This movie is a special experiment and exploration presented through the perspectives of diverse people," and explained, "It shows the beauty and diverse environments unfolding in the daily lives of people around the world, while also demonstrating that our souls and spirits remain deeply connected even in the global pandemic era."

The movie is available for anyone to watch on LG Electronics’ official SNS channels such as YouTube and Instagram. LG Electronics also plans to submit this movie to various global film festivals.

This content was produced with the assistance of AI translation services.