'Challengers' 1,000 Participants Lose a Total of 2 Tons Over 7 Weeks

50-Day Body Transformation 'Sound Body Challenge' Project Phase 1 Successfully Concluded

[Asia Economy Reporter Kim Cheol-hyun] White Cube, operator of the habit formation platform 'Challengers' (CEO Choi Hyuk-jun), announced on the 26th that the 50-day body transformation 'Sound Body Challenge' concluded with enthusiastic participation from 1,000 participants.

Challengers encouraged users to complete a total of five challenges aimed at building a healthy body, collaborating with various brands related to hydration, diet control, and exercise. As a result, the 1,000 participants consumed a cumulative 15 tons of water, burned 17.82 million kcal, and successfully lost 2 tons of body weight over approximately 50 days starting from June 14.

A total prize of 8 million KRW was awarded to 491 challengers who achieved 100% of the missions, as well as to those selected for weekly report posts and experience reviews. Participants in the 7-week 'Sound Body Challenge' project reported positive feedback, stating that they experienced healthy changes in both body and mind and formed good habits that enabled them to maintain a healthy lifestyle even after the challenge period.

Choi Hyuk-jun, CEO of White Cube, said, "Going forward, Challengers will continue to plan and present challenges that encourage the formation of good habits to enrich users' lives."

This content was produced with the assistance of AI translation services.