[Asia Economy Reporter Hyunseok Yoo] Online comic and webtoon specialist company Mr. Blue is teaming up with mobile game publisher Longtu Korea to expand its content business.


Mr. Blue announced on the 26th that it has signed a strategic business agreement (MOU) with Longtu Korea for cooperation in game and webtoon content business.


Through this agreement, Mr. Blue plans to jointly develop games using online comic and webtoon IPs with Longtu Korea and discuss a joint global publishing project for the mobile MMORPG "EOS Red."


Mr. Blue holds the copyrights (IP) for the four great kings of domestic martial arts fiction: "Hwangseong, Yaseolrok, Samadal, and Haseungnam." Developing games using martial arts IP and servicing them in China, the homeland of martial arts fiction, is expected to have a very high chance of success. The plan is to develop martial arts games in collaboration with Longtu Korea and service the games in the Chinese market.


Additionally, Mr. Blue plans to promote the entry of "EOS Red," developed by its subsidiary Blue Potion Games and currently serviced domestically and internationally, into the Chinese market together with Longtu Korea.


Kim Bongjun, Head of Management Support at Longtu Korea, said, "Longtu Korea is a company with years of experience and know-how in servicing numerous mobile games such as 'Yeolhyeol Gangho' and 'Sword and Magic.' We expect great business synergy between the two companies through joint business promotion with Mr. Blue."



Jo Seungjin, CEO of Mr. Blue, stated, "We expect the strategic business agreement with Longtu Korea to accelerate the expansion of our game and webtoon business. After detailed discussions with Longtu Korea, we will soon announce plans for joint business promotion."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing