Lock&Lock Selects Actress Shin Se-kyung as Cookware Model

[Asia Economy Reporter Kim Heeyoon] Global household goods company Lock&Lock announced on the 25th that actress Shin Se-kyung has been selected as the model for its cookware brand.

Shin Se-kyung debuted in 1998 as a poster model for singer Seo Taiji and has since been an acclaimed star active in various genres such as "Queen Seondeok," "High Kick Through the Roof," "Tazza: The Hidden Card," and "Run On." Three years ago, she began sharing daily life content including cooking and travel on her personal YouTube channel, and last year, she gained attention by uploading cooking videos made at home over ten days.

Lock&Lock stated, "We selected Shin Se-kyung as our model because her image of continuously challenging herself for 23 years since her debut and, above all, enjoying cooking aligns with our image as a comprehensive household goods brand expanding beyond cookware."

Recently, Lock&Lock completed filming a cookware brand campaign video with Shin Se-kyung at a studio in Gwacheon, Gyeonggi Province. Shin Se-kyung expressed, "Since cooking is my hobby, I often used Lock&Lock products, and I am pleased to work as the brand’s representative model."

The digital campaign video featuring actress Shin Se-kyung is scheduled to be released on major social network service (SNS) channels such as YouTube at the end of this month.

Kim Min-jung, head of Lock&Lock’s IMC team, said, "Actress Shin Se-kyung, with her exotic looks and diverse charms, has a youthful and sophisticated image that harmonizes well with the direction Lock&Lock Cookware pursues. Please look forward to the wonderful synergy between Lock&Lock Cookware, which has a 23-year history, and actress Shin Se-kyung, who is celebrating her 23rd year since debut."

This content was produced with the assistance of AI translation services.