[Click eStock] "NBT Shows Strong Performance in Both B2C and B2B"

Cashslide and Edison Offerwall Expected to Show Clear Growth in Q3 as Well

[Asia Economy Reporter Gong Byung-sun] Mobile point platform company NBT posted strong results in the second quarter of this year, driven by growth across all sectors including business-to-consumer (B2C) and business-to-business (B2B) transactions. Steady growth is expected across all sectors in the third quarter, with sales projected to reach 100 billion KRW next year.

According to Shinhan Financial Investment on the 25th, NBT's second-quarter sales increased by 98.8% year-on-year to 18.8 billion KRW, and operating profit rose 1240% over the same period to 200 million KRW. These figures align with Shinhan Financial Investment’s sales and operating profit estimates of 18.7 billion KRW and 300 million KRW, respectively.

All sectors grew together. The B2C segment, Cashslide, is estimated to have posted second-quarter sales of 6.1 billion KRW, up 36% year-on-year. This growth is attributed to a base effect and new events. The B2B segment, Edison Offerwall, also showed high growth with second-quarter sales of 12.7 billion KRW, a 155.1% increase compared to the same period last year.

NBT’s third-quarter sales are expected to increase 92% year-on-year to 19.5 billion KRW, with operating profit turning positive to 1.5 billion KRW during the same period. Among these, Cashslide’s sales are projected to rise 19.3% year-on-year to 5.6 billion KRW, while Edison Offerwall’s sales are expected to grow 157.4% to 13.8 billion KRW.

Kim Min-jung, a researcher at Shinhan Financial Investment, said, “Cashslide will continue a double-digit rebound thanks to the base effect,” adding, “Growth is expected to be driven by the influx of new advertisers and an increase in monthly active users (MAU) of existing advertisers.”

Sales next year are predicted to approach 100 billion KRW, representing an increase of more than 30% compared to this year. Researcher Kim explained, “Competition among tech and financial companies leading the Fourth Industrial Revolution is intensifying on their platforms. Since operating a point system will become a necessity rather than an option, benefits are expected to continue.”

Accordingly, Shinhan Financial Investment maintained its “Buy” rating on NBT. However, the target price was lowered from 34,000 KRW to 29,000 KRW to reduce the gap with the current stock price. The closing price on the previous day was 21,950 KRW.

This content was produced with the assistance of AI translation services.