Shinsegae Myeongdong Store, First 'Valentino Beauty' Opening in Asia-Pacific Duty-Free Region

Valentino Beauty.

[Asia Economy Reporter Yuri Kim] Shinsegae Duty Free Myeongdong Branch announced on the 24th that it will exclusively open the 'VALENTINO BEAUTY' store, the first in the duty-free industry and the Asia-Pacific region, on the 25th.

VALENTINO BEAUTY is a beauty brand launched by the Italian luxury fashion brand Valentino. It is a makeup collection reflecting the vision of Maison Valentino's Creative Director Pierpaolo Piccioli, characterized by rich colors and sensibility.

Through this opening, Shinsegae Duty Free will exclusively unveil over 100 products from the entire VALENTINO BEAUTY line for the first time in the Asia-Pacific duty-free market. The duty-free store expects to attract consumers interested in luxury beauty as well as "Kodeok" (cosmetics enthusiasts).

On the 25th, the 'GO-CLUTCH' product from VALENTINO BEAUTY will be first introduced through the Shinsegae Duty Free online mall. Then, on September 2nd, the official launch will take place both online and offline, offering a variety of VALENTINO BEAUTY products including face makeup, eye, lip, and perfume items.

A Shinsegae Duty Free official stated, "More than half of our customers in their 20s and 30s prefer luxury brands, showing a clear polarization in the domestic beauty consumption market," adding, "We will strive to introduce more diverse brands to our customers in the future."

This content was produced with the assistance of AI translation services.