11st Adds Fun and Vividness to 'Labang'... 'Live11' Gets a New Look

[Asia Economy Reporter Jo In-kyung] 11st announced on the 23rd that it has built a differentiated viewing environment by adding improved live technology and new features ahead of the 1st anniversary of the launch of its live broadcast corner 'LIVE11'.

Launched in October last year, LIVE11 has established records such as 750 cumulative broadcasts, 35 million cumulative views, a peak audience of 660,000, and a highest transaction amount of 9.5 billion KRW during broadcast hours over approximately 11 months, leveraging the competitiveness of entertainment-type live broadcasts.

Accordingly, 11st introduced the newly upgraded LIVE11 tab within its mobile app. By integrating Amazon Web Services (AWS) live streaming solutions, it has built an ultra-low latency environment minimizing video streaming delay to under 5 seconds, enabling smooth real-time customer participation without delay even under traffic of hundreds of thousands.

Customer convenience features have also been greatly expanded, allowing users to easily check detailed information of scheduled broadcasts with a finger swipe. Below the broadcast details, viewers can leave 'expectation comments' even before the broadcast starts. Broadcast links can be shared in advance with acquaintances via SNS such as KakaoTalk, text messages, and Twitter, and for broadcasts of interest, pressing 'Receive Notifications' sends push alerts when the broadcast begins.

During broadcasts, customers can also view the profile of the show host. While watching, customers can obtain information about the seller more easily than before, and show hosts can use LIVE11 as a channel for personal branding and communicate closely with viewers.

Additionally, real-time coupons downloadable within the live screen during broadcasts have been newly introduced, and situational motion effects and various visual effects according to the broadcast flow have increased, enabling more vivid live broadcast productions than before.

11st is holding the 'LIVE11 Hejja Festival' promotion until the 5th of next month, offering benefits such as 100 SK Pay points for setting live11 broadcast notifications and 5% SK Pay points accumulation when purchasing entertainment-type broadcast products.

This content was produced with the assistance of AI translation services.