Daejeon City Expands 'Free Private Allocation' of Bus Stop Advertising Spaces

[Asia Economy (Daejeon) Reporter Jeong Il-woong] Daejeon City announced on the 23rd that it will expand the free private allocation of advertising spaces at covered bus stops within the city from 10 locations per company to 15 locations per company.

The free allocation will be conducted at a total of 1,511 covered bus stops, with the allocation period running from October 1 of this year to September 30, 2023.

Applications are open until the 3rd of next month, and for covered bus stops with competing applications, recipients will be selected through a non-face-to-face public lottery.

Eligible applicants include social enterprises (preliminary social enterprises), village enterprises (city-registered enterprises), companies participating in TJ Mart, young entrepreneurs (those who started a business with support funds for youth startups), traditional enterprises (businesses passed down through three generations), local enterprises (small and medium-sized enterprises in the Daejeon area over 10 years old), companies located in Daejeon and Daedeok Industrial Complexes, small business owners and government-funded educational institutions, media outlets and universities in the Daejeon area, banks and non-profit organizations, and public institutions.

However, businesses harmful to youth such as entertainment establishments and arcades, political or religious activity groups (companies), and companies or individuals conducting various recruitment advertisements are excluded from eligibility.

Han Seon-hee, Director of the Transportation and Construction Bureau of the city, said, “We hope that the private allocation of advertising spaces at covered city bus stops will help expand sales channels for local businesses struggling due to COVID-19.”

This content was produced with the assistance of AI translation services.