Hyundai Department Store and The Hyundai Seoul Cheer for the Tokyo Paralympics Throughout Their Locations

[Asia Economy Reporter Jo In-kyung] Hyundai Department Store announced on the 23rd that it will hold the 'Now is the Paralympics' campaign at The Hyundai Seoul from the 24th, when the '2020 Tokyo Paralympics' begins, until the 5th of next month, in collaboration with the Ministry of Culture, Sports and Tourism and the Korean Paralympic Committee.

Planned with the meaning of encouraging national athletes participating in the Paralympics to be closer in everyday life, Hyundai Department Store will showcase public designs using pictograms (symbols simplified into easily recognizable images). At six priority elevators for the disabled within The Hyundai Seoul, stickers with disability guidance signs designed with seven Paralympic sports such as archery, wheelchair basketball, and wheelchair tennis will be attached. By scanning the QR code, visitors can check major game videos as well as rankings and results.

Mannequins specially made to represent athletes competing in Paralympic sports such as cycling, swimming, archery, athletics, and table tennis will also be placed in front of the escalator on the 4th floor of The Hyundai Seoul and throughout customer pathways.

During the campaign period, Paralympic promotional videos and key game footage will be broadcast on digital signage attached to the outer walls of The Hyundai Seoul, Cheonho Branch, and Sinchon Branch. On the Hyundai Department Store Group membership 'H Point' app, events such as 'Leave a Cheer Comment for Paralympic National Athletes' and 'Learn About the Paralympics Quiz' will also be held.

This content was produced with the assistance of AI translation services.