Binggrae 'The:Protein' Sells 1.2 Million Units in Just 3 Months After Launch

[Asia Economy Reporter Lim Hye-sun] Binggrae announced on the 23rd that ‘The:Protein Drink Choco’ surpassed 1.2 million units sold within three months of its launch.

‘The:Protein’ is a protein-specialized brand launched in May by Binggrae’s health integration team, ‘Binggrae Health TFT,’ through systematic product design. ‘The:Protein Drink Choco’ was the first product released when the brand was launched. This product contains less than 1g of sugar and as much as 20g of protein.

Binggrae selected actor So Ji-sub as the model to increase brand awareness of ‘The:Protein.’ The recently filmed commercial humorously depicts So Ji-sub’s struggles to shoot a sincere advertisement. Binggrae expects that So Ji-sub’s healthy image will align well with the concept of ‘The:Protein’ products and create a good synergy.

‘The:Protein’ is also conducting various marketing activities online. Through its official Instagram account, ‘The:Protein’ promotes its products and supports the ‘The:Protein Challengers’ program. ‘The:Protein Challengers’ selects applicants interested in health and exercise and supports them with ‘The:Protein’ products, home training equipment, and exercise coaching. Those selected as challengers receive individual exercise schedules and coaching on exercise methods from famous trainers online and share their 20-day exercise journey while consuming ‘The:Protein’ products on their social networking service (SNS) channels. The first group of 50 challengers has completed their activities, and the second group, expanded to 150 people, has been selected and is about to begin their activities.

This content was produced with the assistance of AI translation services.