Targeting the Interior Market with Premium Products Equipped with Automatic Ventilation

Kumho Petrochemical Hugreen Launches New Product 'Automatic Ventilation Window Pro' View original image


[Asia Economy Reporter Hwang Yoon-joo] Kumho Petrochemical announced on the 20th that it will launch a new product, the 'Automatic Ventilation Window Pro,' under its building materials brand Hugreen.


The automatic ventilation window is a premium product from Hugreen with ventilation functionality. Its ventilation unit monitors indoor air quality in real time, allowing clean indoor air management without opening the window.


The newly released 'Automatic Ventilation Window Pro' features a three-stage filter in its ventilation unit that removes up to 99.95% of ultrafine dust, bacteria, and viruses, while also filtering out odors and harmful gases to supply only clean air indoors. Additionally, it applies a high-efficiency heat exchange element to improve energy consumption efficiency, which is noteworthy.


The product design has also been enhanced. The thickness of the product installed above the window has become slimmer than before, increasing the sense of openness perceived visually by consumers and offering a more luxurious interior effect.


Hugreen will launch a second-half advertising campaign featuring the Automatic Ventilation Window Pro starting this week. In the campaign, model Shin Min-a expresses concerns about ventilation due to fine dust and yellow dust, delivering the message, "On days when you cannot open the window, turn on the window." Hugreen is expected to further strengthen its brand identity as ‘the most contemporary window’ by proposing ventilation solutions for an era when opening windows easily is difficult.



Meanwhile, the new Automatic Ventilation Window Pro is receiving positive evaluations for its enhanced technological capabilities, having been co-developed with Haatz, a domestic kitchen ventilation specialist company.


This content was produced with the assistance of AI translation services.

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