Dongwon Mall Revamps Customer Service Including Establishment of Easy Payment System 'Dongwon Pay'

[Asia Economy Reporter Seungjin Lee] Dongwon Dear Food announced on the 20th that its food specialty online mall ‘Dongwon Mall’ has revamped its customer services, including the establishment of a simple payment system called ‘Dongwon Pay.’

Dongwon Dear Food has enhanced purchase convenience by building its own simple payment system, ‘Dongwon Pay.’ Customers can complete payments by simply entering a password once they register their credit card or linked payment account with ‘Dongwon Pay.’ There is no need to enter card numbers or go through complicated authentication procedures for each payment.

Additionally, the paid membership service ‘Band Plus,’ launched in June last year, has been revamped. ‘Band Plus’ is a paid membership service that offers exclusive benefits for one year to members who pay an annual fee of 30,000 KRW. Through the revamp, membership benefits have been strengthened to include monthly ▲up to 15% discount on Dongwon products ▲50% discount coupons for Dongwon Group affiliate brands ‘The Banchan&’ and ‘MeatQ’ products ▲25% discount coupons for health functional food brand ‘GNC’ products.

Moreover, ‘Band Plus’ members can participate in a ‘New Product Experience Event’ to try Dongwon’s new products for free, and receive abundant benefits such as monthly Dongwon Samul exchange vouchers and free shipping coupons.

Dongwon Dear Food has strengthened category expertise by operating various food brands under Dongwon Group as specialized sections. It has expanded the range of products by food category, including the online grocery market ‘The Banchan&,’ fresh meat specialty brand ‘MeatQ,’ and seafood from Korea’s largest seafood company ‘Dongwon Industry.’ It plans to introduce additional services such as delivery date notifications and subscription services in the future.

To commemorate the revamp, Dongwon Dear Food is holding various events until the 31st. It is running a ‘Super Special Discount Sale’ offering 50% off home meal replacement (HMR) products from Dongwon Mall’s own brands ‘Yuyumumu’ and popular franchise restaurants such as ‘Ashley’ and ‘VIPS.’ Among customers who agree to receive marketing information, a ‘Lucky Raffle’ event is also prepared, where winners can purchase items like a ‘DeLonghi fully automatic coffee machine’ and a ‘Samsung Bespoke Jet Bot robot vacuum cleaner’ for 1,000 KRW.

Furthermore, new customers who purchase Band or Cool Band products worth 10,000 KRW or more can buy a bundle of six 2L bottles of Dongwon Samul for 100 KRW. Customers who purchase over 30,000 KRW will receive a 5-7% billing discount when paying with a Kookmin Card, and a 10% instant discount when paying with Samsung Card or NH Nonghyup Card via Smile Pay.

A Dongwon Dear Food official said, “We will continue to add differentiated benefits and services such as the ‘Band Plus’ membership system and actively link with various business areas within Dongwon Group, including ‘The Banchan&’ and ‘Geumcheon Meat,’ to strengthen our online business competitiveness.”

This content was produced with the assistance of AI translation services.