Lotte Homeshopping's V-Commerce and Curation Platform Gains Popularity Among MZ Generation

[Asia Economy Reporter Jo In-kyung] Lotte Homeshopping announced on the 19th that its video commerce (V-commerce) platform 'Waid(wyd)' and the personal curation service-based shopping platform 'iTOO(iTOO)' targeting the MZ generation have gained popularity by securing 300,000 loyal customers in just six months..

Among the customers using these customized content and services, those in their 20s and 30s account for more than 70%. The number of users has also increased more than threefold compared to the early open period, continuing high growth even without large-scale marketing, according to the company.

Waid is a V-commerce platform where consumers can directly shoot and upload videos containing product information and reviews, and even sell products. When products are sold through videos, users can also earn profits. Since its launch, the number of visitors has grown by more than 40% monthly on average, reaching about 140,000 subscribers. Over 5,000 'Waiders'?including housewives, college students, and office workers?actively create videos to introduce products.

iTOO is a fashion curation platform that recommends products and fashion items best suited to consumers' body types and preferences. By taking photos, it measures up to 10 body parts such as neck circumference, shoulder width, and waist circumference, then recommends fashion products that fit well. The membership count is about 160,000.

Lotte Homeshopping is conducting various events on Waid, including friend invitations and word-of-mouth promotions, as well as the 'wyd Sales King' event from the 26th to the 31st, offering 10 times the sales profits. On iTOO, until the 31st, the '100,000 Members Achievement Celebration Challenge' event is also underway, selecting the BEST OOTD with the most likes and comments and providing up to 300,000 points in rewards.

This content was produced with the assistance of AI translation services.