The Nature Holdings Unveils Yongsan New Headquarters and New CI... "Leap to Lifestyle Platform"

The Nature Holdings Yongsan New Headquarters

[Asia Economy Reporter Seungjin Lee] The Nature Holdings announced on the 19th that it has relocated its headquarters to The Nature Holdings Building located on Saechang-ro, Yongsan-gu, Seoul, and unveiled a new CI embodying its new vision.

The new Yongsan headquarters is a four-story building above ground with one basement floor, covering a total floor area of 6,166㎡. It was designed with a focus on enhancing work efficiency and improving the management environment. The new headquarters is broadly divided into workspaces for employees, relaxation areas, and business meeting spaces, creating an environment where each area can be focused on separately.

On the first floor, direct-operated stores of The Nature Holdings' brands such as 'National Geographic Apparel,' 'National Geographic KIDS,' and 'NFL,' as well as the food and beverage brand 'Salty Cabin,' will be newly opened. Floors two through four are arranged as work and rest spaces for employees. Employee welfare and convenience have been greatly expanded, including providing points usable at the surfing-themed cafe Salty Cabin to all employees.

The Nature Holdings also unveiled a new CI along with the relocation to the new headquarters. The updated CI symbolizes the company’s future business vision of a 'lifestyle platform encompassing all areas of daily life.'

The new CI uses the English name THE NATURE HOLDINGS in uppercase letters instead of the previous Korean notation, reflecting the ambition to expand beyond the domestic market into the global arena. The arrangement of the CI letters is intentionally spaced to evoke the corporate vision of a 'platform,' and the English company name is placed together with the initials 'TNH' to enhance visual balance and attention.

A representative of The Nature Holdings stated, “As we have introduced brands that embody philosophical values beyond design and quality, we will leap forward as a platform that offers a better life to consumers pursuing their own lifestyles. Marking the relocation to the new Yongsan headquarters and the unveiling of the new CI, we will actively strengthen the company’s capabilities and strive to provide a higher level of value to consumers both domestically and internationally.”

This content was produced with the assistance of AI translation services.