CJ Foodville The Place "Takeout Sales Triple"

The Place's Premium Steak Chef Box. Photo by CJ Foodville

[Asia Economy Reporter Moon Hyewon] The Place, an Italian bistro operated by CJ Foodville The Place, announced on the 19th that it will expand and reorganize its ‘The Salad Club’ and ‘Chef Box’ menus in response to the increasing demand for contactless dining.

Launched in September last year, the salad subscription service ‘The Salad Club’ has seen its sales triple in one year. The ‘Chef Box,’ which offers steak, chicken, and other items for takeout, was introduced in February this year and has since increased sales by 2.3 times.

The Salad Club is a service where customers pay a fixed amount to order six types of salads as many times as they want within a month at up to 23% off the regular price. As salad lovers seeking both healthy taste and satiety responded positively, three of the six salads were replaced to offer more menu choices.

Reflecting customers’ growing interest in healthy diets, the revamped menu introduces the ‘Keto Tofu Noodle Salad,’ which minimizes carbohydrate intake. The Keto Tofu Noodle Salad uses low-calorie tofu noodles instead of wheat noodles and includes grilled mushrooms, broccoli, and grains, making it light and savory. Also launched are the ‘Smoked Salmon Salad,’ featuring salmon known as a superfood, and the ‘Cajun Chicken Salad,’ which incorporates retro vibes.

The takeout-specialized menu ‘Chef Box’ expands from four to five items. According to The Place, the ability to enjoy steak dishes in a takeout market dominated by Korean cuisine stands out as a differentiator, with demand increasing mainly at office district stores such as Yeouido IFC Mall, COEX, and Seoul Square.

Additionally, the ‘Cheese Hamburger Steak Chef Box’ has been added to broaden the steak menu. The paper box is divided into four compartments combining steak, salad, fruit, and dessert, creating an atmosphere akin to enjoying a course meal outside the restaurant.

To celebrate the menu reorganization, The Place will offer a 30% discount on Chef Box takeout orders until the 30th of next month. Other coupons and partnership discounts cannot be combined. The Pangyo Hyundai Department Store and Jeju Shinhwa World locations are excluded from this promotion.

This content was produced with the assistance of AI translation services.