Fresh Easy, Agreement to Support Subscription Economy of Small Business Meal Kits from 'Baeknyeon Gage'

On the 18th, attendees are taking a commemorative photo at the Small Business Subscription Economy Support Agreement Ceremony held at the Small and Medium Business Distribution Center in Yangcheon-gu, Seoul. (From left) Jeong Jin-su, CEO of the Small and Medium Business Distribution Center; Jeong Jung-gyo, CEO of Fresh Easy; Ahn Jun-hyung, CEO of Oasis Market. Photo by Fresh Easy

[Asia Economy Reporter Moon Hyewon] Fresh Easy announced on the 19th that it has signed a business agreement with the Small and Medium Business Distribution Center, an affiliate of the Ministry of SMEs and Startups, to support the subscription economy for small business owners.

The signing ceremony took place on the 18th at the Small and Medium Business Distribution Center located in Yangcheon-gu, Seoul, attended by Jung Jinsu, CEO of the Small and Medium Business Distribution Center, Jung Jungkyo, CEO of Fresh Easy, and Ahn Junhyung, CEO of Oasis Market.

The main contents of the agreement include ▲establishing a system to support the subscription economy for small business owners ▲developing and selling subscription products ▲promoting sales through subscription product promotions. Through this agreement, the institution and private companies plan to cooperate to build an ecosystem and business model that allows small business owners to easily enter the subscription economy.

Since being selected as the first ‘Caring Company’ startup by the Ministry of SMEs and Startups in October last year, Fresh Easy has been conducting a win-win cooperation project by commercializing the signature menus of ‘Baeknyeon Gage’ small business owners struggling due to COVID-19 into convenient meal products and selling them through nationwide online and offline channels. Through this agreement, subscription services will be introduced into the ‘Baeknyeon Gage’ meal kit business to expand sales channels for small business products.

Fresh Easy is currently piloting a service on its own mall where customers can regularly order 10 types of ‘Baeknyeon Gage’ products twice a month at up to 40% discounted prices. In the fourth quarter of this year, based on regular order data, a subscription-only homepage including products from various small business owners beyond ‘Baeknyeon Gage’ will be launched, and large-scale promotional activities will be conducted to officially introduce the subscription service.

This content was produced with the assistance of AI translation services.