Shinsegae Inter Partners with Amazon Web Services to Introduce Digital Certificates

Guaranteed 100% Authentic Luxury Goods
Increase in Parallel Imports and Counterfeit Products
Advanced Blockchain-Based System
Counterfeit-Proof with Permanent Effectiveness

[Asia Economy Reporter Lim Hye-sun] Shinsegae International's own mall S.I.VILLAGE is introducing a digital certificate of authenticity service that guarantees genuine products for items sold.

Shinsegae International announced on the 19th of this month that it is developing a system with Amazon Web Services (AWS) to provide digital certificates of authenticity to customers who purchase from S.I.VILLAGE.

The digital certificate of authenticity is a type of quality guarantee that certifies the luxury goods purchased by customers as genuine. Through a blockchain-based service that prevents forgery and tampering, the authenticity of products can be easily verified.

The digital certificate will embed various information such as product details, purchase history, and ownership. Customers can view or print the certificate anytime via the S.I.VILLAGE mobile app or website after purchasing the product.

Additionally, the service will offer functions to transfer ownership of the product and assign the certificate. This not only guarantees authenticity during secondhand transactions and resale?a popular consumer culture among the MZ generation?but also preserves brand and product value and prevents the resale of stolen goods.

Shinsegae International introduced the digital certificate to strengthen the status of its luxury platform. As online luxury purchases have become more active recently, parallel imports and counterfeit products have surged sharply. Since S.I.VILLAGE is an online mall that sells only 100% genuine products imported through official distribution rights rather than parallel imports, the strategy is to achieve clear differentiation through the digital certificate.

To build a transparent and secure digital certificate system, Shinsegae International uses the reputable Amazon Web Services’ ‘Amazon QLDB (Amazon Quantum Ledger Database)’ service. Amazon QLDB is a database that manages and tracks data through an immutable cryptographic method and is currently used in BMW Group’s supply chain management system and the UK driving license record system, among others.

The digital certificate provided by S.I.VILLAGE assigns a unique encrypted digital code by combining the order number generated at the time of purchase and the product’s unique serial number. Based on blockchain technology that prevents alteration or forgery and enhances security, it features no risk of loss or damage.

Shinsegae International plans to first launch the digital certificate issuance service for high-priced luxury brands sold on S.I.VILLAGE within this year and then gradually expand it to all products in both online and offline stores.

A representative from Shinsegae International’s S.I.VILLAGE said, “Blockchain-based certificates not only increase customer trust and loyalty but also have infinite scalability, and we are planning various new businesses utilizing this in the future.”

This content was produced with the assistance of AI translation services.