Shinsegae Department Store Releases Puvilla Figures with SSG Landers

Puvilla and Friends Figure Set.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 19th that it will release ‘Puvilla and Friends’ figures representing major baseball player positions such as batter, catcher, infielder, and Incheon SSG Landers Field in collaboration with SSG Landers on the 20th.

Puvilla and Friends is a character created directly by Shinsegae Department Store in 2017 in collaboration with Dutch artist Rieke van der Voorst. Puvilla is depicted as a white bear-like cotton ball, and the friends are inspired by raccoon, fox, and red squirrel, among others.

Shinsegae Department Store will present Puvilla figures to customers who make purchases. Customers who download a coupon from the department store’s mobile application (app) and purchase more than 150,000 KRW with a Shinsegae affiliated card on the same day, or those who have three receipts each showing purchases over 30,000 KRW, can receive Puvilla and Friends sequentially from the 20th at each store’s promotional event venue. SSG.com will also sell Puvilla figure sets and single items.

A Shinsegae Department Store official said, “Puvilla, Shinsegae’s representative character, is releasing figures in collaboration with SSG Landers,” and added, “We will continue to present differentiated content that can offer fun and enjoyment to customers.”

This content was produced with the assistance of AI translation services.