"Baedal Minjok Helps Discover Hidden Charms of Our Stores"…Education Application Now Open

'Recruiting Participants for "Kkotboda Maechul" Season 10
Enhance Brand Understanding and Receive One-on-One Consulting'

[Asia Economy Reporter Kim Bo-kyung] Baedal Minjok is helping store owners find their store’s unique character. The goal is to discover what makes each store distinct from others and turn it into a distinctive brand.

Woowa Brothers, the operator of Baedal Minjok, announced on the 18th that they are recruiting participants for the tenth season of "Kkotboda Maechul," a free advanced training program offered by Baemin Academy, an educational institution for self-employed business owners.

The theme of Kkotboda Maechul Season 10 is "Brand." According to a recent survey conducted by Baemin Academy of 4,599 store owners, 65% expressed a desire for education on store promotion, marketing, and branding. Baemin Academy has prepared educational content where experts and store owners collaborate to discover each store’s unique personality and identity and apply it to marketing and branding.

The training consists of ▲ brand diagnosis ▲ brand strategy and concept development ▲ brand design. It involves assessing the current status of the store, discovering its unique traits, developing the store concept based on that, and establishing a brand strategy.

Customized solutions for each store are also provided. The results are designed to reflect the store’s characteristics in offline designs such as signage and menus, as well as online designs including logos and store introductions used in delivery apps. Baemin Academy supports the production of signage featuring the store logo and introduction text for all participants who complete the training.

Through participatory education such as assignments and presentations, the program aims to deepen understanding of branding, while one-on-one close consulting with experts will provide practical assistance tailored to each store’s needs.

The training will be conducted over two months starting in September, with a total of 12 sessions. After weekly or biweekly lectures and expert consultations, the final session will feature a presentation event where store owners share their educational achievements and results.

Kkotboda Maechul Season 10 is open to any store owner operating a restaurant. Applications are accepted until the 27th of this month in the event category on the Baemin Academy website. Eight participants will be selected and announced on the 30th.

Even if you cannot participate in this training, branding, promotion, and marketing-related educational programs are always available. The website offers 23 free video lectures covering topics from understanding branding to self-producing promotional materials such as flyers and banners, and marketing methods using blogs.

Started in 2014 to increase sales for small business owners, Kkotboda Maechul is an advanced training program run by Baemin Academy, with a total of 178 store owners having completed the program through previous seasons.

This content was produced with the assistance of AI translation services.