Lotte Chilsung Beverage Launches Open Audition for 'Craft Beer Becomes a Can'

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 18th that it has launched the official website for the craft beer audition "Craft Beer Becomes a Can" to revitalize small and medium-sized craft beer companies and has started recruiting craft beer companies to participate in the audition.

The "Craft Beer Becomes a Can" audition is a program planned to support small and medium-sized craft beer breweries facing difficulties in production and distribution. Lotte Chilsung Beverage is publicly recruiting participants for the audition until the 31st. Selected craft beer brands will receive support throughout the entire process, from contract manufacturing (OEM) production to marketing.

Breweries wishing to participate can apply by accessing the audition's official website "Suje Maekju Can-i Doeda" and can apply for up to three types per brewery. In early September, the top 10 craft beers will be selected through the first round of consumer online voting, followed by offline tasting evaluations by consumers and experts to select the final best work. Detailed participation information can be found on the website.

Additionally, general consumers who want to promote unique craft beers that only they know can participate in promoting craft beer through the website's "Report a Brewery" section.

A Lotte Chilsung Beverage official said, "There have been many inquiries about the open audition. Starting with the opening of the official website, we expect a lot of interest and participation from competitive craft beer companies with good recipes during the approximately two-week audition recruitment period."

This content was produced with the assistance of AI translation services.