Dongwha Enterprise's new product Ion of Ganghwa Maru. <br>[Photo by Dongwha Enterprise]

Dongwha Enterprise's new product Ion of Ganghwa Maru.
[Photo by Dongwha Enterprise]

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[Asia Economy Reporter Junhyung Lee] Dongwha Enterprise announced on the 17th that it will launch a new reinforced flooring product called 'Eyeon'.


The reinforced flooring Eyeon contains meanings such as "a healthy floor where children can play" and "a floor that captures attention." It applies embossing technology that realistically reproduces the three-dimensionality and texture of natural wood. According to the company, Eyeon is the only reinforced flooring product distributed domestically that uses embossing technology.


Additionally, Eyeon is made from eco-friendly high-density fiberboard (HDF) with almost no formaldehyde emissions. It can be assembled without adhesive, making it safe from harmful substances released during the installation process. The surface is laminated to enhance abrasion resistance and durability compared to plywood flooring. Energy efficiency is also improved with patented energy foam.



Gil-yong Lee, Executive Director of the Building Materials Division at Dongwha Enterprise, said, "We aimed to create a product structure that anyone, regardless of age or gender, can use with confidence, and a design that captures consumers' hearts." He added, "We will continue researching new products to lead the flooring market trends."


This content was produced with the assistance of AI translation services.

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