"Embedding Stories and Emotions in Food"... Lotte ON Opens Food ON Channel

Lotte ON is launching 'Food ON,' which integrates content into food products to offer suggestions.

[Asia Economy Reporter Lim Chun-han] Lotte On announced on the 17th that it will open ‘Food On,’ a service that proposes products by integrating content into food. Food On is organized into themes such as Chef’s Recipes, Today’s Table, and Producer Market, and each theme presents not just simple product images but content including cooking methods and overall table settings.

Chef’s Recipes introduces new cooking class content daily. It provides video instructions filled with chefs’ know-how for dishes like Korean beef sirloin steak and spicy-sweet Maeppdoritang, and sells ‘cooking kits’ that include the chef’s special sauce and the freshest ingredients delivered in one box. All products can be received via early morning delivery in Seoul and some areas of Gyeonggi Province.

Today’s Table suggests table settings and meal plans. It offers various menus and meal plans tailored to seasonal issues, such as homemade snacks for home drinkers, diet meals, and safe meals for children, and sells related products.

The Producer Market is a win-win marketplace supporting the sales channels of excellent fresh food companies. Five companies recognized for their product quality are initially selected to operate separate sales on Food On, and product videos are produced and displayed on the Food On page. Lotte On plans to gradually strengthen this by directly discovering outstanding fresh food companies and onboarding them to the Producer Market.

To commemorate the opening of Food On, Lotte On will offer up to 50% discounts on daily signature menu cooking kits, meal kits, home meal replacements (HMR), and fresh ingredients until the 22nd.

A Lotte On official said, “Food On, introduced this time, is a channel to communicate with customers through emotional content, different from previous product sales methods,” and added, “We will continue to strive to provide safe food that customers can trust along with delicious stories.”

This content was produced with the assistance of AI translation services.