"Premium Gifts Instead of Returning Home" … Hyundai Department Store Expands Chuseok Meat Gift Sets by 20%

Record High Stock of 90,000 Units Prepared
Collaboration Gift Sets with Popular Restaurants like Mongtan and Geumdwaeji Sikdang

[Asia Economy Reporter Jo In-kyung] Hyundai Department Store announced on the 17th that it will prepare 90,000 meat gift sets for this Chuseok, a 20% increase from last year, marking the largest quantity ever. Considering the increasingly diverse tastes of customers, the number of product types has also increased by 10% from last year, offering a total of 113 varieties.

Due to the resurgence of COVID-19, social distancing measures have been strengthened, and the trend of expressing gratitude non-face-to-face to parents or relatives instead of returning home has spread. As a result, the department store explained that they have significantly increased the quantity of meat gift sets, including premium Korean beef (Hanwoo), a representative holiday premium gift set.

Last year’s Chuseok, which was also during the COVID-19 situation, saw Hyundai Department Store’s meat gift set sales grow by 19.1% compared to the previous year’s Chuseok, which was 1.5 times higher than the overall gift set growth rate of 13.8%.

Hyundai Department Store first prepared 65,000 Hanwoo gift sets, about 10% more than last year. The quantity of ultra-premium gift sets priced over 1 million KRW was increased by 50% compared to last year, and the number of product types was expanded from 3 to 5.

The highest-priced Hanwoo set is the newly released "Hyundai Premium Hanwoo Number Nine (2.5 million KRW)," which uses only the highest marbling grade (No.9) among 1++ grade Hanwoo. The product consists of 6.4 kg of grilling cuts including ribs for grilling (1.6 kg), tenderloin, sirloin, chuck flap tail, and skirt meat, and is 1 million KRW more expensive than last year’s highest-priced Hanwoo gift set (1.5 million KRW) for Chuseok.

The "Hanwoo Sodam Set," which is conveniently packaged in 200g portions totaling about 1 kg for easier storage and management, will be offered with more than 15,000 sets, over 30% more than last Chuseok. The premium Hanwoo set "Hwasik Hanwoo," raised by boiling a proprietary blend of grains such as rice straw, barley, and rice bran, is also available in small packages as the "Hyundai Hwasik Hanwoo Sodam Mae (梅) Set (220,000 KRW)" and "Hyundai Hwasik Hanwoo Sodam Nan (蘭) Set (150,000 KRW)."

Targeting the MZ generation, meat gift sets collaborated with famous restaurants have also been released. Representative examples include the "Montan Prime Rib Set (180,000 KRW)," "Tteurak Aged Steak Set (500,000 KRW)," and "Geum Dwaeji Sikdang Geum Dwaeji Roast Set (130,000 KRW)." Additionally, using recipes from the Italian grocerant "EATALY," which opened earlier this year and has become a popular dining spot at The Hyundai Seoul, they prepared the "EATALY Florentine T-bone Steak (190,000 KRW)" and "EATALY Tenderloin Steak Set (150,000 KRW)."

A Hyundai Department Store official said, "Considering the increasingly diverse customer preferences by price range and cut, we have introduced a large number of new meat gift sets," adding, "We will make every effort to strengthen quarantine measures from gift set preparation to ordering and delivery so that customers can safely and confidently express their gratitude."

This content was produced with the assistance of AI translation services.